Monday, August 23, 2010

The RL Gang

The fashion industry has been in love with videos these past seasons. This fall Ralph Lauren is presenting their fall fashion kids line with a video AND a book. I'm kind of torn in this matter. I looooove Ralph Lauren's style and these kids are just too darned cute in their little outfits. But is it really ok to sell clothes with a video apparently made for children? Do we really want our kids to be so "branded"? You know that process when a brand is put into your head as "affordable" as Old Navy, "sporty" like Nike or "classic" as Chanel. Do we really want to teach our kids that if you are a nice, wellbehaved, welldressed kid your wear Ralph Lauren??! I think in terms of values in this video is kind of cute, even though it presents a very stereotype view of gender. At the same time I think that this is really a beautiful way to present clothes. And if you buy the book 15% will go to the Ellis Marsalis Center of Music in New Orleans. Well that's nice too. Torn is the word.

Watch it here:

So what do you guys think?

6 comments:

  1. Really cute clothes, and extremely cute and creative video. However, I don't really think kids should be that concerned about wearing the fashionable brands. When I was growing up, I wore hand me downs and I still wear some of the same jeans I wore when I was in middle school. I guess I'm torn as well.

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  2. We seem to be into some of the same things. I just started my own blog, and I would really appreciate some suggestions or comments! I thank you in advance if you decide to check out my blog and give me some feedback.
    http://lady-gabby.blogspot.com/

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  3. I'm actually not opposed to this...despite the obvious advertising of the brand, the video seems to be quite educational and have a good message behind it. I don't see the wrong in being introduced to brands, in the end I feel it's up to the parents to give their kids a better understanding of the matter.
    but hey what do I know, I'm no parent ;p

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  4. my opinion is divided, though... i this that this particular video is cute and educational at the same time, but on the other hand i reember that when i was a kid i didn't wear such stylish or even expensive clothes... i was just a kid... but still, i'm not a parent, and it's hard to say if i'll buy clothes with a label for my child or not.

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  5. nice video! but i love marc jacob more than RL :)

    natzcracker

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  6. Interesting feedback girls! You give me even more to think about, as usual. :) I'm still torn. But I love this video! And I love Marc Jacobs too!

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