The fashion industry has been in love with videos these past seasons. This fall Ralph Lauren is presenting their fall fashion kids line with a video AND a book. I'm kind of torn in this matter. I looooove Ralph Lauren's style and these kids are just too darned cute in their little outfits. But is it really ok to sell clothes with a video apparently made for children? Do we really want our kids to be so "branded"? You know that process when a brand is put into your head as "affordable" as Old Navy, "sporty" like Nike or "classic" as Chanel. Do we really want to teach our kids that if you are a nice, wellbehaved, welldressed kid your wear Ralph Lauren??! I think in terms of values in this video is kind of cute, even though it presents a very stereotype view of gender. At the same time I think that this is really a beautiful way to present clothes. And if you buy the book 15% will go to the Ellis Marsalis Center of Music in New Orleans. Well that's nice too. Torn is the word.
Watch it here:
So what do you guys think?