Monday, August 23, 2010

The RL Gang

The fashion industry has been in love with videos these past seasons. This fall Ralph Lauren is presenting their fall fashion kids line with a video AND a book. I'm kind of torn in this matter. I looooove Ralph Lauren's style and these kids are just too darned cute in their little outfits. But is it really ok to sell clothes with a video apparently made for children? Do we really want our kids to be so "branded"? You know that process when a brand is put into your head as "affordable" as Old Navy, "sporty" like Nike or "classic" as Chanel. Do we really want to teach our kids that if you are a nice, wellbehaved, welldressed kid your wear Ralph Lauren??! I think in terms of values in this video is kind of cute, even though it presents a very stereotype view of gender. At the same time I think that this is really a beautiful way to present clothes. And if you buy the book 15% will go to the Ellis Marsalis Center of Music in New Orleans. Well that's nice too. Torn is the word.

Watch it here:

So what do you guys think?


  1. Really cute clothes, and extremely cute and creative video. However, I don't really think kids should be that concerned about wearing the fashionable brands. When I was growing up, I wore hand me downs and I still wear some of the same jeans I wore when I was in middle school. I guess I'm torn as well.

  2. We seem to be into some of the same things. I just started my own blog, and I would really appreciate some suggestions or comments! I thank you in advance if you decide to check out my blog and give me some feedback.

  3. I'm actually not opposed to this...despite the obvious advertising of the brand, the video seems to be quite educational and have a good message behind it. I don't see the wrong in being introduced to brands, in the end I feel it's up to the parents to give their kids a better understanding of the matter.
    but hey what do I know, I'm no parent ;p

  4. my opinion is divided, though... i this that this particular video is cute and educational at the same time, but on the other hand i reember that when i was a kid i didn't wear such stylish or even expensive clothes... i was just a kid... but still, i'm not a parent, and it's hard to say if i'll buy clothes with a label for my child or not.

  5. nice video! but i love marc jacob more than RL :)


  6. Interesting feedback girls! You give me even more to think about, as usual. :) I'm still torn. But I love this video! And I love Marc Jacobs too!